Integrated Marketing Campaign Planner(m/w/d)

Job description

Purpose of the Job Play a key role in defining the market position of a product or brand, within the context of the overall product strategy, by conducting competitor analysis and market research, working with the sales team, and driving marketing initiatives to support product or brand awareness and sales. In addition to taking the product to market, this role ensures that the product meets the needs of the market and that data and research gained in the marketplace shape future product direction. Articulate the product and feature benefits and translate them into customer messaging. Give product demonstrations at trade shows and in webinars, deliver presentations, and create marketing collateral. Support bringing the product to market, driving adoption and equipping the sales team with the knowledge and tools to be successful. Role Summary: Drive impactful 360° campaigns across Europe. As our new Integrated Marketing Campaign Planner (m/w/d) , you lead the planning, production, and operational execution of integrated marketing campaigns across ATL, BTL and digital channels. Working closely with internal stakeholders, agencies, and Global HQ, you ensure consistent messaging, stron...