Senior Specialist, Brand Communications

Job description

The Senior Specialist, Brand Communications, will play a critical role in shaping and amplifying NSF’s brand story. Reporting to the Senior Manager of Brand Communications, this position partners closely with global communications, marketing, and business leaders to develop and execute integrated communications strategies that support NSF’s growth and strengthen its reputation. This role is ideal for a strategic communicator who thrives at the intersection of storytelling, media relations, and business impact. - Develop and execute integrated B2C and B2B public relations strategies that advance NSF’s corporate, brand and divisional priorities across Water, Food and Wellness. - Lead external communications initiatives, including proactive media outreach, content development, and brand storytelling. - Leverage and expand established relationships with top-tier B2C and B2B media, maintaining strong connections with high-profile outlets. - Track, analyze, and report communications KPIs and metrics to demonstrate progress and impact. - Serve as a trusted advisor to divisional leadership, providing strategic counsel on communications approaches and messaging. - Identify and activate oppo...