Data Scientist - Marketing

Job description

Would you like to play a key role in shaping how millions of families discover and engage with Toca Bocas games? With over 60 million monthly active users, our Marketing Data Scientist will help us understand how players find our games, what keeps them coming back, and how our marketing efforts contribute to long-term joy and growth across our portfolio. Youll join our Data & Insights teama multidisciplinary group of data scientists, engineers, analysts, and researchers working closely with cross-functional teams to unlock the full value of our play ecosystem. What youll be doing - Stand up measurement and reporting strategy for key marketing metrics; - Uncover insights through experimentation, advanced analytics and data exploration to inform product strategy and development; - Partner with product designers, marketers and engineers to translate complex datasets into actionable strategies; - Apply statistical models, regression analysis, segmentation techniques, and experimental methods to optimize product performance at massive scale; - Build powerful data products that improve the experience of millions of players worldwide Influence decision-making by providing clear, data-back...