Senior Web & eCommerce Strategist, Digital GTM

Job description

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. The Sr. Web & eCommerce Strategist, Digital GTM is a high-energy, execution-focused role within Toast’s Digital GTM Web & eCommerce team. You will drive new business success metrics (MQL and eCommerce conversion rate optimization) across Toast’s website platforms. You will be working at the intersection of CMS-driven content/UI experiences and rigorous A/B testing to increase Toast visibility, inbound lead generation, and self-service purchase. This role partners closely with Growth Marketing, Design, Engineering, Product Marketing, Marketing Operations, and Analytics to ship experiments that move the needle on funnel performance. A day in the life (Responsibilities): - Execute and optimize CRO on web funnels across US and INTL properties—from SEO & AEO discovery/visibility through inbound lead generation and self-...