Partner Expansion Campaign Manager

Job description

About the Position As the Partner Expansion Campaign Manager at WatchGuard, you will own the go-to-market strategy and execution for partner expansion marketing — driving cross-sell and upsell opportunities within WatchGuard's existing partner base. This is a highly cross-functional role that sits at the intersection of sales and marketing, requiring you to build and execute campaigns that move partners through the funnel and generate measurable pipeline impact. You will work closely with demand generation, marketing operations, and the webinar team to build and launch go-to-market plays, and partner directly with sales reps to ensure consistent, timely follow-up on every campaign. Your success will be measured by the health of the partner expansion marketing funnel — from total leads and MQLs through conversion rates and new cross-sell opportunities created. This role reports to the Sr. Director, Revenue Marketing and is part of the broader Revenue Marketing team, a cross-functional group that includes sales enablement, demand generation, marketing operations, and digital environments. You’ll bring deep expertise across marketing disciplines, collaborate directly with senior sales...