Director of Loyalty and Proposition Strategy – Sportsbook

Job description

We’re seeking a Director of Loyalty and Proposition Strategy– Sportsbook to lead the strategy and evolution of FanCash as the core loyalty currency across the Fanatics ecosystem. This role will define how FanCash strengthens engagement within Sportsbook while unlocking cross-ecosystem value across merchandise, experiences, and other Fanatics platforms. You will be accountable for the commercial strategy, partnering with Marketing, CRM, Product, Analytics and Finance to position FanCash as a differentiated reward that drives repeat play, brand affinity, and long-term customer value. Responsibilities: Lead performance measurement across issuance, redemption, retention lift, and incremental LTV. - Own the long-term commercial vision, economics & strategy for FanCash within Sportsbook, positioning it as a differentiated loyalty currency that drives retention, repeat play, and cross-ecosystem engagement. - Define compelling earn and burn mechanics across acquisition, engagement, VIP, and lifecycle programs. - Integrate FanCash into tentpole sporting moments (Super Bowl, March Madness, World Cup, etc.) to deepen engagement and repeat play - Partner with Product to enhance visibility, UX,...