Social Media Manager - (m/f/d) MILAN

Job description

ABOUT THE ROLE: We’re looking for a social-native thinker with a deep understanding of how brands can live, move, and grow within social ecosystems. Someone who doesn’t just “do social,” but designs meaningful brand experiences that engage communities and drive real business and communication impact. You have an instinct for what works on each platform, a strategic mindset to connect the dots, and a genuine passion for creativity. You understand culture, not just content, and you know how to turn both into powerful ideas. If this sounds like you, we’d love to meet you. Key Responsibilities: Actively monitor the social landscape (TikTok, Instagram, X, YouTube, emerging platforms) to spot opportunities brands can tap into quickly and credibly; Create and manage agile editorial plans, with the flexibility to react to trends and real-time moments; Work closely with creative teams to develop content that feels native, timely, and culturally in tune with each platform; Adapt formats, hooks, and storytelling approaches to maximize engagement and relevance across channels; Bring a test-and-learn mindset to content execution, continuously experimenting with new formats, tones, and trends; T...