Sales and Marketing Director

Job description

Overview The Sales & Marketing Director is a member of the leadership team and leads the processes of planning and managing all sales, marketing and census functions for the SeniorLife community at our Franklin, Indiana campus. This includes sales in all levels of living in the lifestyle community, event planning, public speaking and managing the community-based referral system. Responsibilities: - Optimize community census, financial results, and resident satisfaction for “Otterbein” independent and assisted living residences; Plan and execute events and programs in conjunction with new product (residences, services, campus attributes) to improve the unique selling proposition and increase sales. Evaluate the financial aspects of service development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Develop and implement pricing strategies, balancing company and community objectives and customer satisfaction. - Meet or exceed Otterbein-defined sales goals, census, admissions, activity metrics, etc.; responsible for the performance of the entire Marketing and Sales Team; Develop, maintain and execute a deta...