Digital Marketing Specialist

Job description

About us 4WD Supacentre is the home of the much-loved brand Adventure Kings, specialising in outdoor recreation and lifestyle products. We are a fast-growing customer-centric business that is looking for the next generation of leaders to support our exponential growth and push the boundaries of achievable. We currently operate 27 stores with another 8 on target this year. Key Responsibilities: - Campaign Support & Execution - Support the setup, management, and optimisation of Paid Search, Paid Social, Display, and Programmatic campaigns under the direction of the Digital Advertising Managers. - Ensure campaigns are accurately built, correctly tracked, and aligned with approved budgets and business objectives. - Assist with daily budget checks and updates for paid media channels as required. - Support the implementation of testing initiatives (creative, audiences, formats, platforms). Reporting & Analysis: - Assist in daily and regular reporting on paid channel performance, including spend, efficiency, and outcomes. - Help prepare performance summaries and insights for the Digital Advertising Manager and wider Marketing team. - Support the use of analytics tools such as Google Analy...