Senior Manager, Marketing Measurement

Job description

The Marketing Analytics team’s mission is to improve Ford vehicle, service, and subscription sales; marketing efficiency; and customer experience via data and analytics driven decisioning. The role of the Marketing Analytics Measurement and Optimization Manager is to develop and leverage analytics tools and services to forecast, measure, and optimize retail and commercial fixed marketing activity. The Measurement and Optimization Manager will need to lead a group of product managers, data scientists, software engineers, and data engineers in developing innovative products that leverage various analytics methodologies along with an ever-increasing mix of Generative AI functionality. Additionally, this individual and the team they manage will provide consulting and analytics services to a wide variety of internal automotive retail and commercial marketing clients. Position Responsibilities: Collaborate with Product Managers and internal customers to define opportunity for advanced analytics to improve marketing performance Own the development of analytic research and proof-of-concept development to advance fixed marketing optimization products and services Collaborate with product te...