Senior Analyst

Job description

Senior Analyst Denver, CO or Carbondale, CO: The Job: The Senior Digital Analyst will work within the Analytics team supporting client-centric marketing measurement as well as some support of agency-wide AI enablement. Marketing measurement responsibilities involve building and using tracking, data, reporting, and measurement systems to provide strategic insights to clients and agency service teams on the performance of marketing campaigns. This role requires owning relationships with several client and internal teams. AI enablement responsibilities involve identifying opportunities where AI can meaningfully improve workflows, working with internal teams across the agency to define use cases and solutions. Leveraging their technical expertise, this role will support those solutions with AI-powered implementations that support task automation, conversational reporting, and insight generation. The Work: Develop measurement strategies with a thorough understanding of clients’ media plans and businesses Build effective reports and AI-powered, conversational Analytics tools to visualize and evaluate results across campaigns Design and conduct media experimentation and ongoing measuremen...