Brand Manager, Oreo

Job description

Job Description Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride. Location: This is a full-time position based at our East Hanover, NJ HQ office with in-office expectations of ~50% of the time (2-3 days a week). Mission: Working with other internal & external stakeholders, you will determine the priorities to enable consumer & customer centric brand growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will execute brand marketing plans, sharing objectives and monitoring performance, to deliver results over the Annual Contract and Strategic Plan horizon. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360-degree campaigns. Responsibilities & Outcomes: Consumer behavior, preferably in the consumer goods sector in matrix environment Developing a seamless consumer experience & creating a holistic brand ecosystem Creating best in class 360 brand activation (TV, social/digital, consumer engagements, PR/earned, in-store) Building and optimizing media plans to drive ROI with a focus o...