Director of Sales

Job description

The Role The Director of Sales is responsible for leading the sales strategy, execution, and performance at Enso Village to achieve and sustain occupancy across Independent Living, Assisted Living, and Memory Care. Operating within a stabilized community model, this role is focused on conversion excellence, pipeline discipline, and consistent monthly move-ins, rather than high-volume lead generation. The Director of Sales serves as a key member of the leadership team, ensuring alignment between sales performance, operational readiness, and brand positioning. This role operates within a collaborative marketing structure, partnering with Kendal’s strategic marketing leadership and Enso Village’s on-site marketing team to align brand, demand generation, and sales outcomes. Primary Objectives: - Achieve and sustain occupancy targets across all levels of living through proactive pipeline management, strategic lead conversion, and ongoing market responsiveness - Deliver consistent monthly move-ins aligned with stabilized demand (~3–5 per month) by driving accountability, monitoring trends, and adjusting strategies as needed to meet goals - Improve and maintain strong conversion ratios ac...