AVP, Marketing Atlantic Coast Division

Job description

Essential Job Duties and Responsibilities: Assists Division Manager in developing, implementing and managing the marketing plan for the Division. Assigns marketing goals to field staff territories and monitors activities of field staff in attainment of marketing goals. Establishes and maintains communication with agribusiness groups and organizations at the state level for the states within the division responsibility to promote the value of crop insurance and RHLLC’s role as the premier provider of crop insurance products. Trains field personnel on RHLLC product lines and new programs. Monitors field progress in marketing new products to agency force. Plans and oversees the Division’s advertising and promotion activities. Works with suppliers to produce advertising materials. Provides input to corporate marketing manager on marketing and promotional items. Trains field personnel in tools available to maximize efficiency such as Field Information System (FIS) and Agency Information System (OpenCrisp). Monitors field marketing and servicing costs of the Division and determine methods to improve efficiency and reduce costs. Assists in the development of agency training programs for C...