Digital Marketing Campaign Manager

Job description

Overview To develop and execute digital marketing campaigns, including goals, messaging, CTAs, delivery channels, scheduling, and reporting. Employee will work within digital marketing platforms and collaborate with members of the Digital Marketing team and product owners/stakeholders to deliver multi-channel campaigns facilitating personalized customer and prospect engagements. Employee will monitor and measure campaign effectiveness and adjust to optimize performance and goal conversion within digital marketing platforms focused on marketing automation. Responsibilities: - Develop and execute digital marketing strategies across lines of business to attract prospects, nurture and cross sell existing customers, and enable exceptional customer journeys - Ensure campaign consistency with brand standards and best practices - Work with broader team to develop campaign strategy to support line-of-business goals and objectives - Develop branding, lifecycle, and promotional messaging in conjunction with in-house and agency teams - Build campaign workflows and customer journeys within marketing automation platforms - Perform additional duties as assigned. Qualifications: Physical Requireme...