Senior Market Manager

Job description

About the Role: The Senior Market Manager is responsible for strategic planning and implementation of initiatives that generate the highest return and produce the most value towards achieving HEINEKEN USA’s performance goals through key distributor partners. The Senior Market Manager has a high level of visibility and expected influence with key distributors in planning and executing strategic market activities, identifying market opportunities, and driving alignment with HEINEKEN USA’s strategic initiatives. This role has accountability for key markets with accelerated investment, focus and complexity, and must have demonstrated skills needed to succeed. Key Responsibilities: - Using an ABC Segmentation approach, manage and implement monthly and annual strategic business planning processes that drive volume and expand distribution. - Collaborate with distributors to embed Excellent Outlet Execution of Green Standards within distributor network and ensure execution of programming that targets packages to retail outlets and properly manages volume and revenue for the retailer to achieve objectives. - Work as a consultant to key distributor executives to uncover insights and opportun...