Server (Tasting Room Associate)

Job description

Description We are seeking a warm, confident, and detail-oriented Server (Tasting Room Associate) to join our team at Pali Wine Co. This position is central to delivering a curated guest experience, guiding tastings, educating guests about our organically farmed estate vineyard and winemaking approach, and helping build lasting relationships through wine club engagement. Servers (Tasting Room Associates) are expected to embody Pali’s brand values: vineyard-driven, intentional, welcoming. Never snobby or scripted. Our goal is not just to serve wine, but to share our story and connect guests to our land, our craft, and our community. Key responsibilities include, but are not limited to: - Deliver outstanding hospitality rooted in knowledge, care, and precision - Guide guests through tasting flights - Accurately communicate the stories behind our wines, vineyards, and winemaking practices - Ask every guest if they are a wine club member and apply benefits accordingly - Introduce and promote wine club membership to all guests in a welcoming, on-brand manner - Sell wine by the glass, bottle, and growler with enthusiasm and integrity - Support team sales goals for wine and club performan...