Marketing & Communication Specialist

Job description

Job DetailsJob Location: Kansas - Olathe, KSPosition Type: Full TimeJob Summary: The Marketing and Communications Specialist plays a vital role in advancing the university’s strategic priorities related to enrollment growth, alumni engagement, and brand awareness. This position is responsible for developing compelling, mission aligned content that connects with prospective students, current families, and alumni, while reinforcing the distinct value of the university experience. Through integrated, multichannel campaigns including email, text messaging, social media, and narrative driven storytelling. The Specialist elevates the university’s voice and guides prospective students through the enrollment journey. Content is strategically designed to inspire action, deepen engagement, and move audiences from awareness to application and ultimately to enrollment. In addition, this role contributes to student retention and success by creating targeted communications for parents and families of current students. These efforts reinforce the institution’s commitment to student achievement, belonging, and holistic formation. Leveraging strategic storytelling, digital engagement, and creative...