Assistant Manager, Owner Growth Strategy – Next Best Action Strategy

Job description

Job Description We’re looking for a strategic, self-starting marketer to help shape and grow GM’s Next Best Action (NBA) strategy across products, services, and subscriptions in the post-purchase customer journey. This role is best suited for someone with strong marketing strategy , business partnership , cross-channel measurement and test-and- learn experience who can work across business units to identify opportunities, build alignment, and help translate business goals into smarter customer decisioning. The right candidate does not need to come in as a deep technical journey architect, but should be eager to learn N ext B est A ction , understand how it can create value for the business and customer , and help drive adoption over time. What You’ll Do: Help define and evolve GM’s Next Best Action strategy across the owner lifecycle, grounded in business goals, customer needs, and growth opportunities. Build strong relationships with partners across marketing, product, analytics, finance, data, privacy, and business units to identify where NBA can unlock the most value. Translate business priorities into clear customer strategy, prioritization frameworks, and use cases for NBA. Pa...