Director Entertainment IPs (Stories) Portfolio & Marketing Strategy

Job description

Job Description Are you prepared to craft the strategic vision for entertainment IPs? Can you blend business acumen with creative storytelling to captivate audiences worldwide? Step into one of our Billund-based roles as Director for Entertainment IPs (Stories) Portfolio & Marketing Strategy and lead the way in combining strategy with creativity to elevate our partnerships with iconic entertainment IPs! Core Responsibilities: Stories is the biggest passion in the LEGO group. We are the home at the LEGO group of the largest entertainment IPs in the world- from Star Wars™ Disney® … to One Piece™ and others. This role’s core responsibilities are: Strategy: responsible for the Stories Passion Strategy, you will use consumer insight and business analytics data to define the opportunities to grow the Stories passion across consumer groups, Franchises and market groups. Portfolio & Performance: track the commercial performance of the global portfolio and see opportunities for optimization. In close collaboration with the different franchises you will recommend the portfolio including portfolio size, shape, and pricing for Stories Passion. Marketing Communications: drive end to end the cro...