Senior Manager PR & Communication

Job description

Your role: - Develop and execute a comprehensive media and PR strategy for the DACH region, aligned with EMEA and global objectives. - Build and maintain strong relationships with journalists, industry analysts, and influencers in the IT and B2B sectors. - Lead the creation and localization of press releases, bylined articles, op-eds, and thought leadership content. - Monitor, measure, and report on media coverage, sentiment, and brand positioning—using data-driven insights to guide improvements. - Support the EMEA PR Counsel by sharing local insights and maximizing regional amplification opportunities. - Act as a trusted advisor in the regional crisis communications team, ensuring alignment with global strategies. - Safeguard brand integrity across all external communications and touchpoints. - Conduct competitive and market analysis to refine key messages and identify emerging opportunities. - Partner closely with EMEA Marketing, Legal, Field Marketing, Internal Comms, and other cross-functional teams. - Represent DACH communications in global forums and contribute to a collaborative, matrix-driven environment. - Support ad hoc translation, content, or storytelling projects as ne...