Principal Product Marketing Manager, Community & Culture

Job description

The Opportunity Adobe has shaped the creative industry for decades. But with emerging creators, we should continuously evolve how we show up: more creator-native, culturally fluent, and embedded in the ecosystems shaping the future of creativity. We’re looking for a Principal Product Marketing Manager, Community & Culture to define and activate the cultural strategy that fuels our growth with creators and creative technologists. This is a high-impact role that will define and lead the global community and cultural marketing strategy for creators across next-generation Adobe products. You will build the creator community roadmap in close partnership with the Community team, shape cultural positioning, and ensure our presence across community, social, and influencer channels is strategically aligned and culturally resonant. You will translate cultural insight into measurable brand relevance, buzz, and creator adoption, while building the feedback loops that influence product strategy, go-to-market planning, and inbound PMM priorities. What You’ll Do: Set a clear vision for creator community and cultural marketing, aligning strategy with Adobe’s broader product and growth goals. Build...