Director, Marketing Automation

Job description

Reset your expectations of what a healthcare agency can be. Fingerpaint was founded on a simple, powerful idea: Put people first. By replacing egos with a "Never Paint by Number" philosophy, we empower our teams to create truly original work while delivering integrated marketing and life sciences solutions for patients and providers alike. Fiercely independent, we blend empathy, creativity, and data to solve the industry’s most complex challenges, empowering bold thinkers to craft with the courage and purpose needed to break the mold. As the director of marketing automation, you will lead the development, management , and optimization of robust data-driven marketing programs. Duties and Responsibilities: - Own the marketing automation process and ensure standards are being followed across brands - Provide planning and direction for complex projects as needed - Is a point of approval and review to ensure standards are being followed and steps are not being missed - Estimate level of effort for marketing automation efforts - Monitor and enact changes to preserve the financial health of omnichannel campaigns - Assign marketing automation resources to projects and ensure high billabili...