Marketing Communications Manager

Job description

Overview Job Summary: The Marketing Communications Manager is responsible for shaping the company’s brand narratives, developing clear, differentiated value messaging rooted in customer insight across multiple brands and business lines. This role develops the content strategy aligned to business priorities and leads the execution, translating strategy into compelling content across channels, including websites, thought leadership, collateral, video, email and advertising campaigns. As a people leader, the Marketing Communications Manager coaches and manages the content team and oversees external vendors. This role requires a self‑starter who is detail‑oriented, collaborative and a creative problem solver. Essential Functions: - Develop content marketing strategy aligned to business priorities and customer trends that drive brand awareness and demand generation. - Translate complex products, services or POVs into compelling, customer-centric narratives – creating customer value propositions, key messages and thought leadership that demonstrates expertise and experience. - Understand key customer segments, develop and refine customer personas. - Write and/or produce content for multi...