Senior Manager, Partner Growth Marketing

Job description

Senior Manager, Partner Growth Marketing Location: Miami, Toronto: Reports to: VP Acquisition & Lifecycle Marketing About the Role: Opendoor growth depends on reaching sellers - and not all of them find us directly. Many come through agent referrals. Homebuilders introduce Opendoor to customers trading up. Real estate platforms put our offer in front of homeowners who might not find us otherwise. Strategic partners touch sellers at exactly the right moment. This role owns the demand gen programs across all of it — campaign execution, performance optimization, and channel growth for partner-based initiatives. You run the programs that make each channel produce, end to end. You'll work closely with Opendoor's partnerships, acquisition, lifecycle marketing, and product teams to coordinate across channels and ensure partner-driven channels are a meaningful contributor to Opendoor’s business . Core Responsibilities: 1. Agent Acquisition Own strategy, messaging, and audience targeting for agent acquisition programs — identifying high-value agent cohorts and brokerages, and building programs that bring new agents into the Opendoor ecosystem across paid social, direct mail, and email. Work...