Manager, Ad Tech Services

Job description

General Overview: The Manager, Digital Ad Tech oversees, participates in and functions as the escalation point for executing, managing, and optimizing digital marketing campaigns aimed at both branding and response objectives. This position is responsible for properly setting up all components of a campaign, maintaining a thorough QA process, helping to create and maintain best practices, as well as developing and overseeing staff activities. Primary Responsibilities: - Serve as the escalation point for troubleshooting, testing, and implementation of ad operations. - Assist in development and maintenance of Ad Serving SOPs. - Help to oversee day-to-day logistics. - Provide technical campaign support to internal and external clients: troubleshoot and resolve campaign discrepancies and 3rd Party tracking issues. - Monitor campaign delivery / assets, identify potential issues, and communicate recommendations. - Assist in the evaluation of new technologies, market trends and industry best practices. - Help to develop means to streamline process flow. - Stay current and aware of changes and updates in ad server and help communicate to necessary teams. - Test digital creative ads to ensu...