Brand Manager
AlphaPet Ventures GmbH · GB
Your responsibilities The Brand Manager plays a central role in driving brand consistency and commercial growth. The role will support brand communications,...
Job description
Your responsibilities The Brand Manager plays a central role in driving brand consistency and commercial growth. The role will support brand communications, activation, and our D2C platform to ensure campaigns, launches, and day‑to‑day brand moments land with excellence. This role blends activation delivery, content deployment, and cross‑channel coordination, helping us keep brand momentum high and aligned with our health & wellness ambitions. Duties to Include: 1. Brand Activation Delivery (approx. 50%) 2. Communications & Partnership Activation (approx. 30%) 3. Social Activation & Community Engagement (approx. 20%) - Deliver brand campaigns and new product launches across key touchpoints (D2C platform, social channels, retailer environments) - Translate brand strategy into activation‑ready assets (PDPs, landing pages, social assets, on‑site messaging) - Execute activation plans for priority brand moments and health & wellness initiatives - Optimise assets for visibility and performance using SEO and behavioural insights - Support the planning and execution of PR, earned media, and external partnerships - Manage day‑to‑day interactions with partners (nutrition collaborators, influ...