Director, Media, Romania

Job description

Job Description Summary: Role Purpose The Director, Media & Connections – Romania leads the full media, digital, social, content, sponsorship, and integrated connections strategy for the Romanian market. This role ensures Coca Cola brands achieve best in class reach, quality, efficiency, and effectiveness across all paid, owned, and earned channels. This leader translates global and Europe OU media and connections frameworks into locally relevant, insight driven plans , ensuring strong integration with brand strategies, commercial priorities, and the Romanian consumer landscape. The role partners closely with the Senior Director I Marketing, Directors across Brand, Creative, IMX, Insights, PACS, Digital/Commerce, Commercial, and bottler media/activation teams. The General Manager retains final P&L accountability; the Director Media & Connections manages media related DME within guardrails set by Senior Director Marketing and the GM. What You’ll Do for Us: 1. Media & Connections Strategy Lead the end to end media, digital, and connections strategy for Romania across all Coca Cola brands. Translate global and Operating Unit frameworks into consumer driven, high quality, and locally r...