Marketing Manager

Job description

As a Marketing Manager for Friendly’s and Mayfield Ice Cream, you’ll take a central role in driving growth by translating strategy into compelling marketing initiatives that resonate with consumers and deliver measurable results. This role blends creativity and analytics—leading impactful campaigns, fueling innovation and product evolution, and partnering cross‑functionally to move ideas from concept to market. If you thrive at the intersection of strategic thinking, data-driven insight, and brand storytelling—and are energized by building brands people love—this is your opportunity to make a meaningful impact. Responsibilities include, but are not limited to: Develop and execute marketing strategies and effective marketing campaigns for assigned area of responsibility. Support the development and commercialization process. Participate in and/or lead assigned phases of the new product development process. Manage the analysis of syndicated sales data, financial reports, and other data to monitor product activity. Make strategic and tactical recommendations to reach brand objectives. Prepare executive summaries of key insights and recommendations. Conduct market analysis to understan...