Consumer Activation Manager Americas Travel Retail

Job description

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI. To make a difference with us, all you need to do is bring your human best. What will your story be? Apply now! Learn more: jti.com: Global Travel Retail is a strategic channel that follows our consumers whenever and wherever they travel. With a volume of more than 13bn sticks planned for 2026, we are the fastest-growing JTI market year to date with a presence in more than 160 markets. We also play a critical role in supporting GFB’s brand equity building and Ploom Geo expansion. We are one of the most diverse teams within JTI, with 220 employees from 41 nationalities spread across more than 29 locations and 6 Regional Hubs. Consumer Activation Manager Americas TR: This position is responsible for developing and implementing of Brand activation plans and activation initiates across all product categories, including but not limited to new product/ line extension launches, Limited Edition Packaging (LEP). All aligning with GTR Marketing strategies & Brand Group guidelines. She/He wil...