Sr. Director, Digital Experience

Job description

Job Summary The Sr. Director, Digital Experience owns the strategy, performance, and brand expression of our owned digital channels across North America, with global influence for our regional partners. This leader understands that brand elevation and commercial outcomes are not competing priorities, but growth imperatives, and has the vision, subject matter expertise, and organizational leadership to drive impact. Reporting to the VP of Ecommerce, this role leads a team of 8-10 spanning web merchandising, content, and digital production to drive profitable demand and consumer growth. Blending long-range vision with commercial urgency, this leader builds the digital experience center of excellence that sets the standard for how we connect with consumers across every digital touchpoint. Essential Functions: Description: Build and Lead the Digital Experience COE - Own the vision, multi-year roadmap, operating model, and governance frameworks for the Digital Experience function across owned site, offsite commerce, and marketplace channels. - Serve as a key contributor to financial modeling and demand planning, providing site performance insights and KPI growth targets that support the...