Director Paid Media

Job description

Department: 12819 Enterprise Corporate - Brand: Operations Status: Full time Benefits Eligible: Yes Hou rs Per Week: 40 Schedule Details/Additional Information: Full time position Pay Range: $75.40 - $120.65 Major Responsibilities: M edia Strategy Lead the development and implementation of an integrated media strategy that leverages advanced analytics and insights to drive business growth and strengthens the company's brand and marketing performance across all relevant channels. Champion full-funnel thinking across paid, social, and emerging channels . Lead the evaluation of media resources, trends, technology, and tools, challenging current processes with new thinking and opportunities, and maintaining a constant focus on improving the impact and efficiency of media investments. Media Planning and Implementation: Oversee the adoption and integration of media technology solutions — including automation tools, advanced targeting, measurement, and attribution techniques — to enhance campaign effectiveness and operational efficiency. Modernize media planning by focusing on strategic integration with creative and marketing strategies. Align processes to embed media earlier in the campa...