Senior Data Analyst - Digital (Customer Insights & Analytics)

Job description

OVERVIEW: Senior Data Analyst on the Domain Analytics Team, part of M&T’s Customer Insights & Analytics Organization. We provide analytical insights that empower Marketing and Digital Product organizations to drive business growth, strengthen customer relationships, and accelerate digital adoption. LOCATION: This role follows a hybrid work model, requiring onsite presence four days per week at one of M&T Bank’s regional offices. Candidates must reside within a reasonable commuting distance to one of the following locations: 345 Main Street, Buffalo, NY 115 Federal Street, Boston, MA 1 Light Street, Baltimore, MD 1350 I Street NW, Washington, DC 1100 North Market Street, Wilmington, DE 277 Park Avenue, New York, NY 850 Main Street, Bridgeport, CT 77 Pine Street, Burlington, VT - Experimentation & Measurement – Designing and analyzing tests to optimize customer acquisition for Retail and Business Banking segments. - Cross-Channel Analytics & Attribution – Understanding how customers interact across channels and identifying what drives engagement. - Digital Journey Analytics – Uncovering insights from web and app behaviors to improve customer experiences. - Digital Product Enablement...