Digital Marketing & Analytics Manager

Job description

Position Summary Kacmarcik Enterprises is seeking a Digital Marketing & Analytics Manager to lead the performance, distribution, and optimization of digital marketing efforts across the organization, supporting both B2B and B2C audiences. This role manages enterprise social media channels, oversees paid digital advertising, and owns email marketing execution and performance. The Digital Marketing & Analytics Manager ensures that content is effectively distributed, optimized, and measured to maximize reach, engagement, and business impact. This role serves as the digital performance engine for marketing across the organization. This position reports to the VP of Marketing. Key Responsibilities: Digital Channel Management: - Manage enterprise social media channels across brands and initiatives - Plan and maintain social media publishing calendars - Schedule and publish content across platforms including LinkedIn, Meta, and YouTube - Adapt content for platform-specific performance (format, timing, messaging) - Monitor engagement and manage community interactions - Establish and manage social media governance, including content review, approvals, and brand consistency across all channe...