Brand Manager Baxfendy

Job description

About the Role We are seeking a Brand Manager to prepare the launch and drive the national commercialisation of a key pharmaceutical brand. In this role, you will be responsible for developing and executing the local marketing strategy, translating global brand direction into impactful local plans, and delivering budgeted—or above—sales growth. You will work cross‑functionally with Sales, Medical, Market Access and Global teams to ensure strong brand adoption, customer engagement, and long‑term brand success. Key Responsibilities: Brand Strategy & Execution: Lead the preparation and launch of the brand at national level Translate global brand strategy into locally relevant positioning, messaging, and tactical plans Champion the brand internally and externally to drive short‑term performance and long‑term success Continuously adapt brand plans to reflect market dynamics, competitive landscape, and customer needs Customer & Market Insight: Act as the product, competitor, and market expert for the assigned brand Integrate qualitative and quantitative insights from market research, field feedback, and performance data into brand strategy Ensure customer‑centric thinking is embedded in...