Senior Manager, Enterprise CRM Operations

Job description

Position Overview The Senior Manager of Enterprise CRM Operations leads execution and operational management of CRM marketing across a portfolio of brands. This role oversees the day-to-day deployment of email, SMS, push, and cross-channel automation within Salesforce Marketing Cloud (SFMC), ensuring scalable processes, flawless execution, and performance consistency. The role partners closely with CRM Strategy and Brand teams to translate strategy into action and leads a team responsible for campaign production, segmentation, automation, QA, and reporting. Key Responsibilities: - Own end-to-end campaign execution in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder) - Lead cross-channel automation builds across email, SMS, and push - Translate strategic briefs into technically sound journeys and audience builds - Oversee campaign calendar, workflows, QA standards, and deployment governance - Ensure data accuracy, segmentation integrity, compliance, and platform best practices - Leverage SFMC Einstein and AI capabilities (Send Time Optimization, Predictive Audiences, Engagement Scoring) to enhance performance - Manage, mentor, and priorit...