Senior Director, Marketing – Fanatec
CORSAIR · Landshut, Bavaria, DE
Key Responsibilities - Define and execute Fanatec's global marketing strategy — building integrated, narrative-driven campaign arcs, not initiative lists — w...
Job description
Key Responsibilities: - Define and execute Fanatec's global marketing strategy — building integrated, narrative-driven campaign arcs, not initiative lists — with a strong focus on community and social growth. - Own Fanatec's brand narrative, product storytelling, and go-to-market campaigns. - Build, guide, and develop the marketing team — providing clear priorities, protecting team capacity through OKR discipline, and ensuring direct reports are not left without direction or context. - Lead AI adoption across the marketing function: role-model practical AI use, build team fluency in AI-powered workflows, and ensure Fanatec marketing operates at the productivity frontier. - Ensure strong cross-functional alignment with Product, Sales, Events, and Creative teams. - Build and scale global community platforms, creator ecosystems, and influencer partnerships. - Lead global social media strategy and day-to-day community engagement. - Own channel marketing: deliver monthly MDF planning by account and region, build account-level campaign roadmaps for key retail partners, and represent marketing credibly in sales account meetings. - Design and deliver structured, measurable campaign arcs fo...