Brand and Integrated Marketing Manager

Job description

If you are a Brand and Integrated Marketing Manager professional looking for an opportunity to grow your career, this role offers the chance to shape and elevate the Greenlee brand within Emerson’s Professional Tools portfolio. You will lead the development and execution of an integrated North American go‑to‑market strategy, balancing long‑term brand vision with impactful commercialization, customer engagement, and high‑performing marketing initiatives. In This Role, Your Responsibilities Will Be: Direct the creation of compelling creative assets and marketing content to support high-impact execution. Manage influencer, social media, and public relations programs to grow community engagement and strengthen brand credibility. Support sales enablement, merchandising, and channel marketing teams through tools, programs, and creative resources. - Lead Greenlee’s integrated go‑to‑market strategy across Paid, Owned, and Earned channels. - Serve as the primary steward of the brand, ensuring consistency, authenticity, and alignment across all customer-facing initiatives. - Develop a deep understanding of the Greenlee audience, competitive environment, and key market trends to inform positi...