Senior Manager, Content Strategy & Performance

Job description

Senior Manager, Content Strategy & Performance ( Job Number: COR015P5 ) Work Locations : Hilton - Shared Services - McLean 7930 Jones Branch Drive McLean 22102 ***This role is based at our corporate office in McLean, VA*** Exceptional Hospitality Starts with You: This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Senior Manager, Content Strategy & Performance, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. On the Editorial & Storytelling Strategy team, you will work on projects including AI-assisted publishing workflows, content optimization, discoverability strategy, structured data initiatives, and content architecture for performance development across owned and operated channels. What you'll do during a typical day: - Lead the optimization and governance of Hilton's audience-led and storytelling content including taxonomy, metadata structure, content supply chain process/workflows, and structured data implementa...