Senior Paid Social Media Manager

Job description

Your Mission: Your immediate mission is to transform Meta into a primary growth engine for Simple Online Healthcare. We are looking for an execution-heavy specialist to take full ownership of the channel, with a clear 90-day mandate: scale Meta to account for ~15% of all new customer acquisition. This is a hands-on, high-intensity role. While long-term channel health is important, your initial success will be defined by learning velocity and rapid scaling. You will sit at the center of creative, data and CRO, holding the ‘kill-switch’ and the testing roadmap to ensure every pound of spend is working toward aggressive acquisition targets. What you will be doing: Deliver the 90-Day Mandate: Lead the rapid scale-up of Meta ads to reach the ~15% new acquisition milestone, prioritizing directional CAC and volume over perfect attribution in the early stages. Own the Testing & Execution Engine: You are the lead architect of the weekly testing cycle. You will set the hypotheses, define the variables, and establish the priorities that the creative team executes against. Exercise Budget & Kill-Switch Authority: You have the autonomy and responsibility to pause underperforming tests and reall...