Digital Marketing Manager (f,m,d) 100%

Job description

Deine Aufgaben XU Exponential University of Applied Sciences is a state-recognised private university in Potsdam, at the heart of the Berlin tech and startup ecosystem. We offer English-language Bachelor's and Master's programs in Data Science & AI, Coding & Software Engineering, Digital Marketing & Social Media, Digital Business & Sustainability, and Industry 4.0 Management. Teaching at XU is project-based, industry-embedded, and delivered in small cohorts. Students work with partners including SAP, Siemens, E.ON, and Zalando from their first semester. We are growing — and content is central to how prospective students discover us, understand us, and decide to join us. THE ROLE: Content at XU is not a support function. It is a primary acquisition channel. The way a 17-year-old in Berlin or a 22-year-old in Bangalore first encounters XU is almost certainly through a piece of content — a TikTok, a YouTube video, a LinkedIn post, an Instagram Reel. If that content is generic or over-produced, they scroll past. If it is authentic and specific, they stop. This role is responsible for making sure XU content is the kind that stops people scrolling. You will manage the full content and so...