Reach Out and Read National Communications Coordinator

Job description

The Opportunity As the Communications Coordinator, you will have the unique opportunity to help shape the future direction of Reach Out and Read’s digital and other communications. The Communications Coordinator will create, manage, shepherd, and share engaging, brand-oriented content for Reach Out and Read and its Affiliates — across multiple platforms, including social, web, and email marketing. You will analyze data to inform content strategies, evaluate the effectiveness of social, email, and earned media campaigns, and provide insights to optimize communications and marketing efforts and improve ROI. The coordinator supports the External Affairs team by coordinating projects and meetings, managing content and materials, and helping ensure initiatives are executed efficiently and on schedule. The position also includes the ongoing management and execution of marketing and communications requests from Affiliates, work with vendors, tracking media mentions, creating processes, and more. The role reports to the Chief External Affairs Officer. Your key responsibilities will include: General Communications and Marketing Functions (35%): Work with Chief External Affairs Officer and t...