Sr. Manager, Growth Marketing

Job description

General Summary We are seeking an experienced and strategic-minded Senior Manager of Growth Marketing to support our paid media growth across the Steve Madden and Dolce Vita businesses across the Americas, inclusive of the U.S., Canada, and Mexico. In this role, you will be focused on supporting the strategy and roadmap of paid programs across Affiliate, Paid Social, Paid Search, and Display in partnership with our media agencies. The ideal candidate will have demonstrated history driving scalable customer acquisition while improving blended efficiency, with experience in MMM and incrementality measurement. The responsibilities described below are considered essential functions of the role. This position is based in our LIC office and requires working on-site. Key Responsibilities: - Drive paid media strategy and performance across U.S., Canada, and Mexico, ensuring market-specific optimization while maintaining cohesive brand and performance standards across the Americas - Partner closely with external agencies on implementation of digital marketing strategy and optimization of key performance metrics - Identify growth hacking levers to drive incremental revenue and improve CAC an...