Director, Customer Relationship Management and Lifestyle

Job description

Posting Date 04/03/2026 2000 16th Street, Denver, Colorado, 80202, United States of America The Director of CRM & Lifecycle Marketing is responsible for building, scaling, and optimizing DaVita’s enterprise CRM and lifecycle marketing capability. This role owns the content strategy, technology, roadmap, and execution of CRM-driven communications, including email, SMS, and marketing automation programs that drive engagement, conversion, and long-term relationship value across patients, physicians, and enterprise audiences. The Director serves as the primary owner of DaVita’s Salesforce CRM ecosystem, ensuring the platform is leveraged to deliver best-in-class personalized, data-driven experiences at scale while supporting broader business and growth objectives. Essential Duties & Responsibilities: - Own the end-to-end CRM and lifecycle marketing orchestration, including growth, roadmap, and excellence in delivery across all priority audiences. - Serve as the primary business owner for Salesforce Marketing Cloud and related CRM technologies, managing the platform roadmap, integrations, and vendor relationships. - Lead the creation, deployment, testing, and optimization of lifecycle c...