CRM Marketing Operations Manager
Scopely · Barcelona, Catalonia, ES
We are looking for a CRM Marketing Operations Manager to join our team in Barcelona. At Scopely, we care deeply about what we do and want to inspire play eve...
Job description
We are looking for a CRM Marketing Operations Manager to join our team in Barcelona. At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. What Will You Do: The Marketing Operations Manager is the technical backbone of the CRM organization. Operating centrally across multiple game titles, this person translates campaign briefs from the embedded CRM/Lifecycle Managers into fully built, tested, and monitored email, pushnote, in-game messaging, and SMS campaigns within the martech stack. They bring deep platform expertise, maintain quality standards across the campaign portfolio, and serve as the CRM discipline's voice in ensuring excellence in delivery. The CRM Operations Manager takes direction on what to build from the CRM/Lifecycle strategic leads but owns how it is built and whether it meets quality standards. Campaign Building & Execution: - Build and code campai...