Web Analyst, Insights & Analytics, LEGO® Education

Job description

Job Description Join LEGO Education as a Web Analyst, where you will dive into web data, drive insights, and collaborate with global teams to enhance sales and product experiences. If you have a talent for analytics and love turning data into action, join us to make a real impact! Please note: This role is at Manager Specialist skyline and we do not offer relocation Core Responsibilities: Be an expert on LEGO Education web data; owning and continuously improving the analytics setup end-to-end in collaboration with Product Experience and Digital Technology Own and maintain the web analytics data pipeline from Matomo (web tracking tool) all the way to gold-layer tables in Databricks, including tracking and metric definition, data QA, and silver/gold view modeling. Define and govern the Matomo event taxonomy in collaboration with Marketing and PX, ensuring clean, consistent data that downstream reporting can trust. Map out customer journeys in collaboration with Global Marketing and Product Experience, and pinpoint drop-offs so that we can prioritize enhancements that impacts sales and performance Provide Product Experience and Global Marketing with proactive insights and intelligence...