Site Marketing Manager

Job description

Job Description Fabletics is looking for a Site Marketing Manager (Fabletics Mens) to support the execution of site marketing experiences across campaigns, launches, and key moments for the men’s business. This role will be responsible for translating brand and marketing strategies into engaging, conversion-driven site experiences that balance storytelling, product education, and performance. You’ll support the site as a key marketing channel, partnering closely with Brand Marketing, Creative, Site Merchandising, and Ecomm Ops teams to ensure the site shows up cohesively, on-brand, and optimized for business results. This role is ideal for a strong marketer who thrives at the intersection of brand, commerce, and customer experience. What You’ll Do: Support the execution of site marketing campaigns, product launches, and seasonal moments for Fabletics Men. Translate brand and marketing priorities into homepage, landing page, and on-site storytelling. Execute site campaigns end-to-end, from briefing to launch to optimization. Partner with Brand, Creative, and Site Merch teams to ensure consistent messaging, product focus, and visual storytelling. Collaborate with Analytics teams to h...