Social Media Leader - Brand Marketing

Job description

Requisition ID: 93533 Florida Power & Light Company is the largest electric utility in the U.S., providing reliable energy to nearly 12 million Floridians. With one of the nation’s most fuel-efficient, cost-effective power generation fleets and industry-leading reliability, we’re redefining what’s possible in energy. Want to be part of something powerful? Join our outstanding team and help shape the future of energy. Position Specific Description: The Social Media Leader is an executive-level role who will serve as a strategic architect and influencer within NextEra Energy’s Marketing & Communications function. This leader will define the vision, frameworks and priorities that guide how social media supports brand reputation, business objectives and audience engagement. Success in this role requires strong executive influence, cross‑functional leadership and a rigorous, insight‑driven approach to decision‑making. Key Responsibilities: - Serve as the primary advisor on social media strategy to senior leadership, guiding executives on the benefits and adoption of social media within communications and marketing programs - Collaborate with the Brand team to execute the company’s visio...