VP, OnePay Funnel Optimization & Growth Strategy

Job description

Role Summary/Purpose: Reporting the VP, Digital Growth & Acquisition Marketing, this role will serve as a core operator within the acquisition engine, responsible for driving measurable improvements in funnel performance, conversion efficiency, and test-driven growth across the OnePay and Walmart credit portfolio. This leader will combine marketing expertise with strong quantitative rigor to design, execute, and scale structured experimentation across offers, channels, and customer experiences. The role is critical in translating performance data into clear decisions that accelerate growth and improve acquisition efficiency. The ideal candidate brings deep experience in funnel optimization, performance marketing, martech, and experimentation frameworks, with the ability to move fluidly between strategy, analysis, and execution. This role will partner closely across marketing, product, analytics, and credit teams to continuously improve acquisition outcomes within a highly regulated environment. Essential Responsibilities: Funnel Optimization & Performance Own performance end-to end acquisition funnel, from impression through application, approve and booking Identify and prioritize...