Digital Marketing Manager

Job description

At WelbeHealth, we serve our communities’ most vulnerable seniors through shared intention, pioneering spirit, and the courage to love. These core values and our participant-focus lead the way no matter what. The Digital Marketing Manager is accountable for driving participant growth through paid digital channels. This role involves managing and optimizing campaign budgets, executing data-driven strategies to scale performance, and contributing to broader marketing objectives. The position requires a balance of tactical execution and strategic thinking, along with strong collaboration across teams to support WelbeHealth’s goals, values, and mission. This role is different because the Digital Marketing Manager at WelbeHealth: - Owns end-to-end campaign execution with real budget accountability – working hands-on in platforms daily, directly managing six-figure monthly spend, optimizing performance in real time, and driving measurable growth in participant enrollment - Blends performance marketing with innovation in a highly regulated space – testing new channels, leveraging AI tools, and continuously optimizing across the full funnel We care about our team members. That’s why we off...